In times of such radical changes as those present, remaining stuck in suffering, or in traditional ways of thinking, acting, living or doing business is to condemn yourself to extinction. Coaching in this new era is not a luxury, it is a necessity.

Creating a life where you fit with all your dreams, implies deciding to make changes, to let go of old patterns, which might have previously worked, to open yourself up to create new possibilities.

What makes Rocio’s method effective

Rocio's transformation program is based on her powerful combination of experience, intuition and extensive knowledge of both psychology and coaching. This, hand in hand with a deep, developed and educated ability to listen, feel, navigate and dream beyond your stories full of limitations, will help you to:

  • Transform pain patterns
  • Identify family patterns that bind you and keep you from growing
  • Become aware of what limits you to create a new story full of possibilities
  • Identify your fears
  • Rediscover your personal mission.
  • Rewrite the story of your life from your strengths and not from your shortcomings.
  • Transform your energy levels
  • Identify sabotagers and mental impostors
  • Gain clarity and see your situation from different perspectives in order to act on it
  • Create healthy mental habits - transform negative thoughts and fears
  • Relieve stress and anxiety, discover and heal its causes
  • Develop self-confidence
  • Improve your communication skills
  • Make the world more visible
  • Create a personal and business growth plan
  • Transform your relationships with your significant other, with your children and in your workplace
  • Identify, clarify and create a vision of life from your inner strength
  • Improve productivity
  • And more than all that, you will be able to be completely HAPPY!

¿How does Life Coaching differ from therapy?

Therapy is a traditional technique that is based on a deep exploration of the painful events of the past with mental or emotional repercussions in the present.

Life coaching, on the other hand, focuses on the present and the creation of goals for the future with its respective strategies to successfully make them a reality.

Life coaching with Rocio puts at your service those elements that you may be needing, in a way that you can heal your past and advance towards your future without ties.

¿What can I expect from Life Coaching?

With Rocio you can only expect transformation from the first appointment. Rocio works in a very structured way, designing an action plan that adapts to the individual needs of each client. Each client is a universe with their own needs and a unique story that requires attention and a totally individualized plan.


First: what is your pain?

  • What is missing in your life?
  • What isn’t allowing your sleep?
  • What’s stealing your peace?

Second: What is your vision?

  • What is it that really motivates you?
  • What are your pillars, your valuables?
  • What are your dreams?

Third: Identify your limiting stories, your beliefs, your barriers, and your sabotagers.

  • What is the negative story that you are telling yourself?
  • What are the patterns you have received and built? How to get out of them or replace them with others that will lead you to success.

Fourth: Rewrite your story.

Once reviewed, embraced and healed what has to be released, we are ready to rewrite a more powerful version of your life.


Fifth: Finally, Rocio will help you challenge yourself and move in the right direction of your goals and dreams. She will make sure that you do not lower your standards to accommodate to your limitations, but on the contrary, stretch and increase your possibilities towards paths that you didn't even imagine.

Many people have already taken the step

! Now it is YOUR turn!


 When we have to deal with everything but we continue walking in circles, we remain stuck in situations that hurt and are pending to be resolved, we put them aside to avoid conflict and we profess that time will heal them, the only thing we achieve is for years to pass by with no changes, on the contrary, the situations will worsen.


Many women and men are taking the step towards their personal construction, towards a better life, towards the company that they never imagined they could have.

Only YOU are missing!


It is not enough to reach the top and be an excellent professional if you are unhappy. This is what Cristal tells us about her process.


Cristal Corral Macias


Norma left 23 years of marriage, multiple infidelities, abuse and abandonment, to become a successful and happy businesswoman.


Norma Figueroa


Maria's story is a story of liberation, battle, perseverance and transformation for her and her family.


María Castañeda

Businesswoman, wife, mother, daughter

Alejandra gave herself the opportunity to find the love of her life, herself. An encounter process that led to turn her life around. 




Mara González

Master in Communications

After five years stagnant, Diedra will start and start again. Her clarity and transformation process began immediately. She got the job she was looking for, got married, and started an amazing life.


Diedra Esponoza

Businesswoman, CEO, wife

She went from being a super woman to letting loose and letting herself be loved. Her story is that of many of us Hispanics who overload ourselves with work because we believe that we do not need anyone.


Miriam Goethals

Entrepreneur, wife, mother, daughter, coach

  • 34045 pecos st # 200


  • 617 955 5093

About Rocío Durán

Psychologist, Master’s in Social and Community Psychology with training and certification as Life Coach (CTI Institute). With more than 10 years of experience helping people of different backgrounds, genders and ages. Specialized in working with women, businesswomen, mothers, wives and daughters. Entrepreneur with a constant desire to expand her personal and professional borders.

© 2019 all rights reserved. Rocio Life Coach